Everybody gets junk mail. It's a fact of life.
It's either electronic or through the door and it's an intrusive nuisance.
We want to talk about spam email (aka UCE - Unsolicited Commercial Email) today..
The volume of spam seems to be increasing - and much of it from companies who feel they have the right to email you marketing material either because of a legal loophole or because you have previously contacted them for some purpose.
Sometimes they don't provide an Unsubscribe link - and it's hard to see how that is morally acceptable (even if there is some legal wangle that permits it).
The really infuriating thing is the use of the term "Unsubscribe". This implies that one has previously subscribed - which in many cases is simply not the case.
For us, it's simple... we would never, ever do business with a company who have spammed us.
Do you share this principle? Perhaps you are an active user of email marketing tools who has a different perspective?
Oh, and if you want some help setting up filtering to reduce the amount you receive, contact us today!
#spam #uce #email #advertising #marketing